The campaign
San Diego / Special Effects GIF Booth @ Comic Con
Las Vegas / green screen gif booth @ Gamestop Expo
Seattle / Special Effects GIF Booth @ PAX West
New York / Special Effects GIF Booth @ Comic Con
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RIDE THE DRAKE
Cinematic lighting, special effects, and a life size drake made this four city campaign a massive success.
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Working closely with Warner Bros. and Shadow of War, we created some incredible GIF experiences this year!
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Thousands of people made their way onto our dragon to pose for their totally epic Middle Earth GIF.
THE GIF BOOTH
New York, Vegas, San Diego and Seattle. We logged some serious miles with this campaign.
We took a life size dragon and added digital special effects overlays to simulate a augmented reality scene.
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We added end credits and game info to make this an instantly shareable brand boost.
Our team loves a creative challenge.
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We have spent years in the experiential brand marketing world, and we still love when attendees are blown away.
This project was a complete surprise! As guests exited the booth to share their GIF on social media they discovered the Augmented Reality scene overlay of smoke, cinder, and of course, dragon flames.
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"OMG No Way" was uttered a lot each day.
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